Menno Geelen, Commercial Director of Ajax: "This brought forward renewal and long-term extension shows a lot of confidence, for which we thank Replay. When announcing our partnership, Replay spoke about the international family we were included in, along with PSG and All Blacks amongst others. We fully recognize this family feeling and our partnership already feels very familiar."
Matteo Sinigaglia, CEO of Fashion Box SpA (Replay's parent company): "The hospitality in the Johan Cruijff ArenA, the way new collections are brought to the attention on the (still growing) social channels and the involvement of players and management; Ajax is of high quality on many levels. That is what we strive for as well. The partnership we entered into a few years ago turned out to be a great choice, we therefore look with great confidence to a longer joined future."
Ajax resets the rules in white Away Kit 2023/2024
Ajax and adidas present the new Away kit for the 2023/2024 season. The kit will have white as its base colour. It’s the first time since 1988/1989 that the Away kit’s colour is white. Before that, Ajax had a rich tradition of having a white away shirt, but due to the tightening of the rules on the necessary contrast colours of the away shirt and the choice of having two shirts, it was impossible for a long time. Since 2020/2021, Ajax structurally has a third kit, which meant a predominantly white away kit was possible again.
